Why less is scarier than more

In the land of books and academia, more words, more pages, more weight in your bookbag in digging into your shoulders means This Is Important Stuff. Consequently, the longer your essays and reports are, the better your chances are of a good grade.

We have an unholy fear of white space. The urge to fill it up is irrational and will almost always give your work the appearance of a wall of text which to me, will put you behind the eightball no matter what you think.

People like me who have to actually read the stuff you write will run out of steam and caffeine at some point and you don’t want to be the one facing reader wrath, something you have absolutely no control over.

What you can control is white space. And specifically, the use of white space to be considerate to the reader in visually focusing on what is truly important information.

Bullets beat blither. Throw a couple of those in and you now have the attention of my lizard brain seeking the one shiny thing in an ocean of text. I will remember you, not only from your clearly set off points, but because you cared enough to make it easy for me to see you.

That is the superpower of white space.

Don’t be afraid of using it.

Comments are closed.