A mission is a brand is a mission – Tweet that!
And a powerful mission is often crafted to be used for funders and audiences.
I have just spent several weeks working with a group of artists in a workshop to help them focus on creating their unique mission statement by asking:
1. What do you do?
2. For whom?
3. What is the unique transformation that you provide?
While answering these questions, some surprising insights popped up for us.
Watch the video to find out more.
About the Author: Hoong Yee Lee Krakauer helps artists & creative people grow their careers with great grant writing strategies & mindsets she has developed over 15 years as an veteran grant panelist, grant maker & grant writer. Get her FREE Master Grant Strategy Worksheet and a weekly dose of insights from a grant reviewer’s point of view.