Archive
Posts Tagged ‘grantmakers in the arts’
If its not easy it’s going to fail.
Farron Levy
How could you not want to sink back in your seat with a huge sigh of relief after hearing that?
I feel less angst ridden already!
Many thanks to
Con Edison for hosting the Power of Giving Forum on Social Impact Measurement. As one of their grantees, I really appreciate their understanding of their partners in the nonprofit world and their support of the work we do. Measurement, metrics, matrix… these have always been words that cause me mild levels of panic or worry, always stressful, never good for your skin.
I slipped into the back of the cavernous conference room, right on time, right next to the coffee set up.
My logic model dictates proximity to caffeine as an indisputable influencer of key performance indicators. If you have no idea what that means, don’t worry. I will explain.
The presentation entitled Measurement Principles: What, How and When was given by Farron Levy, the President of
True Impact, a consulting firm that measures the impact of social investment of large corporations and non profits. He demystified the spectre of data by walking us through a simplified and easily digestible framework that we could use for our individual programs. We learned how goals, objectives, strategies and metrics can align to create more successful programs and robust bottom lines.
Here are my takeaways from this all day convening
Why measure?
We have to sell the story of what we do to remind our funders of our value, our brand. Remember, they actually need us to help them do community work. Measurements can help expand these relationships and increase the perception of your value. In addition to inputs and outputs, the best often measure outcomes like beneficiaries served, employee satisfactions, impressions. Outcomes are the key to proving and improving value. Measurement can help to prove value of your programs, to improve effective management, to tell your cost per outcome story in an neat soundbyte i.e. “2K per victim to achieve safety”.
What Are Bottom Line Outcome Measures?
Revenues – # of customers, funders, units, prices
Costs – salaries, staff, materials, time, expenses
Social Value – change in social condition, market value of goods and services
Where do you start?
Here are three important things to do:
1. Focus On The Bottom Line
Through a business lens, you would do two things -
Increase revenue – number of customers, funders
Reduce cost – skills, training, retention
Through a social lens, you would -
Promote social value – intervention in a social area to change a social condition
Standard performance metrics are rarely defined. If you define the qualitative outcome or change in social condition, this becomes the primary unit you can count.
Example:
Corporations and nonprofits measure money and time value invested by asking:
How many people are served? Say 1,000 are served, but how many have achieved a defined social value?
How many media impressions have been achieved? Say 1,000,000, but how many have changed awareness and attitudes that influence their
behavior as customers or potential hires?
Define these outcomes that are resulting improvements because of interventions.
Once defined, you can count them as units of behavioral change.
OK, here’s another thing Farron said that made me feel better:
2. Use Proxy Data
No one does it perfectly.
Example:
Let’s say you want to pitch an investment of $150000 and to reach 1000 people. How are you going to convince a funder this is a good investment?
What is success? What is the social impact?
Do a sampling as representative to base an estimate of greater population.
You can use proxy data when necessary to support your case. You can sample your field, past results if you have them or other similar credible studies.
Science, the EPA, government and education organizations do this. Businesses can cite prior histories and estimate. You can go to the most knowledgeable person for an educated guess and plan to go forward to drill deeper. The key is to be transparent and cite your sources.
Question:
How do you measure the social value outcome of a student scholarship where the effects may happen years in the future?
Frame forecast so the immediate outcome is that kids get scholarships to go to school. Proxy data from a credible source, such as the Department of Education, can be used to show that this changes lives from the intervention point of the scholarship through the ripple effect of higher earnings and quality of life.
Need another cup of coffee… need to run on the beach
3. Do This Right Now
Plan upfront to integrate measurement.
Example:
You just had your annual gala and you are scratching your head wondering if there are any prospective funders, customers on your guest list? Instead of prospecting after the event is over, you could add a line on the registration form that gives you connection data for the future.
Ask yourself, what are the impacts you care about that you could capture in regular practices?
Wrap up:
Focus on bottom line
Use proxy data
Do this right now
Do I think I can do this?
Well, I am going to give it my very best shot and release my inner data diva.
I do have a lot of questions as did the rest of the audience at the end of his presentation.
The question from the audience that I liked the most was this one:
Where does failure fit into this model? Risk? How do you present this to sponsors honestly?
This is an important point. Funders need to be educated and to know that this is part of an improvement process over time.
We have a theory of change, interact and anticipate and monitor. By measuring, we can intervene, improve rack when success and failure occur and make adjustments accordingly.
Present this concept to funder as well thought out, honest and transparent in creating common value. The key is to educate funders that continuous improvement is success and an empowering concept.
Hoong Yee, Richard, Janet
&
Barry
Blogging for a better world
At this year’s conference, I was joined by two other bloggers to capture in words the spirit and essence of this universe we call grantmakers in the arts – Richard Kessler and Barry Hessenius.
What is art about, really?
If you have ever heard Dr. Manuel Pastor speak, you would know what he would say.
Dr Manuel Pastor writes and speaks frequently on issues of demographic change, economic inequality and community empowerment. At his keynote speech at the Grantmakers in the Arts 2011 Conference, he said many things I thought were cool:
On December 15, 199, we became a majority/minority state.
Collaboration and conflict go together.
Collaboration is principled conflict.
Do you know the difference between chess and jigsaw puzzles?
Chess Jigsaw puzzles
2 colors many colors
some pieces are more powerful than others every piece is important
you gain by knocking a piece out you gain by putting pieces together
the goal is to win the goal is to complete
As a nation we play way too much chess
Art is making things of beauty with friends
Frances Phillips and her Beowulf socks
Frances Phillips is a quietly impressive force with a knitted sock patterned with the opening lines of Beowulf beginning with, “Hwaet…” wrapped around two slender needles tucked away in her pocketbook.
Hwaet?
“I’ll send you the instructions, you’ll love it.” Frances clearly loves literature and knitting to depths beyond me and the rest of the GIA Knitting Circle. ”Just remember to weave in your strands when changing colors mid row.”
Believe it or not, that makes sense to me. Later on during the conference, Tommer asked me if I had lost a ball of green yarn. At the moment I am knitting something in a silver cotton so no, the yarn did not belong to me.
“Hmmm, I wonder if Frances is using green in her Beowulf socks. Lynn Stern might be, she is working on a pair of multicolored gloves. Let me put the word out for you.” In my opinion, the fact that I know this stuff is actually impressive as an example of niche knowledge, thank you very much.
I turned to Frances, smiled bravely thinking to myself, “Wonderful! Just in time for holiday knitting.”
We were serenaded at the plenary brunch by Eugene Rodriguez, Linda Ronstadt, David Hidalgo and Los Cenzontles.
Throw me the lemon
Throw me the lime
Throw me the key
To your heart.
You are my dear
You are my love
You are my dove
That sings at sunrise.
Here’s something Linda Ronstadt said at the closing of the conference:
Mexican audiences know just when to howl and they know when to be quiet.
Hwaet everybody!
About the Author: Hoong Yee Lee Krakauer writes about how to be a nimble nonprofit, make life creative and make a difference at www.hoongyee.com.
She is also the Executive Director of the Queens Council on the Arts. Hoong Yee can be found surfing in the Rockaways whenever there are waves.
Do you want to know the fears, visions of perfect worlds and world changing advice of your peers and keynote speakers?
I have a special bonus post for you of interviews I conducted with people during the conference. Just leave me a comment with your email or better still, subscribe at www.hoongyee.com and get my interview post and new style notes for people who change the world delivered to your inbox.
Mason Bates
What do you think of when you hear the word – symphony?
I am sure these are a few that may come to mind:
Classical
Full
Concert
Beethoven
Crowd management
What?
Try hiding your surprise without choking on an artichoke heart in a ballroom filled with hundreds of Grantmakers with arched eyebrows.
Yet, crowd management shared space with other words such as
acoustic
perfect
string quartet
- and of course, it took the American composer of symphonic music, Mason Bates, to make musical sense of it all. And it took the San Francisco based Del Sol String Quartet to bring everything to life.
We lucky Grantmakers were serenaded by Del Sol who performed Mason’s ”Bagatelles”, a piece for strings and electronica.
“The string quartet,” Mason stepped up to the podium wearing a black leather jacket and a boyish smile. ”is a perfect acoustic creation.”
I love that.
Mason spoke about the challenge of putting a string quartet in new spaces. The difficulties in acoustics, outreach, managing audience engagement and expectations. And at the same time, there is the intriguing possibilities in creating a “hybrid musical event” such as his Mercury Sol.
Picture this, or rather, listen to this:
Consider a traditional musical group, such as the Chicago Symphony or the San Francisco Symphony, who work on artistic programs and invest in large marketing campaigns to prepare audiences for what they are going to hear and shape their expectations.
Now consider a newer musical group such as Mercury Sol, who work with stagecraft, lighting and technology to create immersive experiences for audiences and project program notes and somehow make the artist part of the audience. The sounds of a string quartet playing slowly drifts into a new space, gradually there is a change in perception, a light projection draws everyone to a point of focus.
There you have it. Crowd Management in the key of C.
About the Author: Hoong Yee Lee Krakauer writes about how to be a nimble nonprofit, make life creative and make a difference at www.hoongyee.com.
She is also the Executive Director of the Queens Council on the Arts. Hoong Yee can be found surfing in the Rockaways whenever there are waves.
Do you want to know the fears, visions of perfect worlds and world changing advice of your peers and keynote speakers?
I have a special bonus post for you of interviews I conducted with people during the conference. Just leave me a comment with your email or better still, subscribe at www.hoongyee.com and get my interview post and new style notes for people who change the world delivered to your inbox.
Alyce Myatt
They say the fastest growing population of video game players are women over 60.
“Oh my God I’ll never be get there!” a woman in the back of the room was clearly overwhelmed by the though of disappointing her demographic.
“Well, that’s because you aren’t 60 yet,” Marian Godfrey, one of the organizers of “Don’t Get Pwnd! A Video -Gaming Salon For Grantmakers” held at the Grantmakers In The Arts 2011 Conference, smiled soothingly as we all collegially chuckled, relieved that we all had a little more time to spend with our Playstations. ”We’ll throw you a party in an arcade.
“My goal, as a game designer, is to create a mind expanding experience for people with rich inner lives.”
Such a game would not be a time eating/time filling activity. It would include:
- A system of rules
- Simulation
- A tiny toy version of our universe
- What if?
- A recreated new history of the world
Interesting objective for someone who gained financial success from Braid, his video game about manipulating time. Jonathan Blow, an independent video game designer, describes it as an engaged exploration of ethics and consequences.
Jonathan Blow
Even more interesting.
Jon began making small independent art games around 1996, riding the video wave. Several years ago, he founded the Indie Fund, a source of funding with the goals of supporting people who want to make art games and to move the field forward. This fund is intentional user friendly, awarding grant amounts ranging from 10k to 200k with an open submission process and a simple application asking for:
A short description of the game describing what the game is and how you interact with it
A YouTube video of a playable prototype
He looks for skill in making games and something he calls the “quality standard gene” which he says is, “very important and rare to find.”
Of five funded projects, two came from the open process. The rest were people he knew from the field.
There is a low acceptance rate, 1% to a third of 1%.
What is a video game?
Definition: mainstream video games are screen visuals that react with viewers’ input. In coin-op games, a player receives a fun experience in exchange for coins. A skinner box that runs slot machines gives rewards in unknown amounts at unknown times to a player which sets off triggers that can become addictive. Is this ethically bankrupt?
Definitely intriguing: the action that happens between frames of a comic book
Alyce Myatt, director, Media Arts, NEA, shook her head and said with a sigh, “The cycle is the same. Independent films experienced a similar shift.”
The NEA now funds:
- games
- mobile apps
- satellite delivered content
- electronic art delivery
About 360 proposals were received with requests ranging from 15k to 200k. ”The process got people thinking” said Alyce. She was delighted to see applications come from across disciplines demonstrating how media is embedded in artmaking and in growing audiences.
“Philanthropic dollars are the only risk capital in this country.”
There are several challenges:
- Production and development – attending game development conferences are expensive, admission ranging between 2k to 4k. Alyce stressed how important it is for grantmakers to be at these gatherings. Is there funding for travel to conferences such as SXSW and Indie K?
- Distribution – a marketing plan takes time and intense effort. A game faces the challenge of bottlenecks when trying to get to the market. Alyce suggested exploring the possibility of getting a graduate student with marketing skills. Is there funding for marketing fellowships?
- Open video movement – this helps to get games out to larger audiences. Grantmakers should be funding these initiatives.
Questions from the bewildered:
How deeply can we understand the artistic process and value of making games when making funding decisions? How can we learn from this?
Jon:
Play games. Don’t get hung up in the “tooliness” of the tools. It is better to allow someone to explore, broaden an experience, knowledge, context and be immersed in it.
Alyce:
We need an independent nonprofit game community and public media for the stability and the benefit of society.
Ron:
Think of games as novels that ask big questions of humanity and the way we see each other
About the Author: Hoong Yee Lee Krakauer writes about how to be a nimble nonprofit, make life creative and make a difference at www.hoongyee.com.
She is also the Executive Director of the Queens Council on the Arts. Hoong Yee can be found surfing in the Rockaways whenever there are waves.
Do you want to know the fears, visions of perfect worlds and world changing advice of your peers and keynote speakers?
I have a special bonus post for you of interviews I conducted with people during the conference. Just leave me a comment with your email or better still, subscribe at www.hoongyee.com and get my interview post and new style notes for people who change the world delivered to your inbox.
Christian Greer
We are tech heads, not lab rats.
Well, there you have it.
That is what kids felt about themselves as they entered the space Christian Greer of the Chicago Community Trust created for youth to explore games, music DJ-ing and app development.
In New York, the New York Community Trust learning network, HIVE, developed a project with the NY Hall of Science that helped kids become citizen activists. They travelled throughout Flushing, New York armed with smartphones with probes designed to measure CO2 content, air quality, collect data and report back on their findings. They developed a public relations program about the risk of idling vehicles on the streets and they became lobbyists who pestered the CEO of NYSCI to move buses off the street.
Be careful what you wish for.
Kerry McCarthy
In a session presented by Kerry McCarthy of the New York Community Trust, Christian Greer and Stephanie Schipper of The Mozilla Foundation talked about the opportunities and the challenges of how kids can use digital media constructively and how funders can work in a networked philanthropic landscape.
In 2011 and 2012, the New York Community Trust made grants to middle and high schools that linked youth, art, science, museums, libraries and new partners with the intent to gain insight to the community, extend into the five boroughs and to serve the most disadvantaged kids. Was it possible to create an innovative process where learning happened anytime, anywhere that could scale? And could this happen on their preferred devices where they become creators?
A project involving the New York Public Library and Global Kids involved kids in a social media scavenger hung by using QR codes on iPads. This initiative, piloted in the Bronx, challenged kids to build a game to find and discover things such as, where did Edgar Allen Poe live?
The enduring question is how to replicate such projects in other branches and in other boroughs.
Stephanie Schipper
Stephanie, just a few days into her new position at Mozilla as the VP of Web Strategy, said that the goal of Mozilla is to leverage open networks of people to create things. In 2003, Internet Explorer had 97% of the market share. The Mozilla browser was created to safeguard the open web. The Firefox open source browser is open for participation. This open source philosophy can be applied to learning. As a platform of created opportunities, scaffolding and shared mission, Mozilla engages large networks to amplify impact. The Mozilla Foundation’s goal is to support the next generation of web makers.
Here’s a cool idea: X Ray Goggles
With X Ray Goggles, you can look at the actual structure of the web and remix it in real time. For example, you can go to the Google home page and replace the Google logo. The goal of this program is to encourage people to think of the web as something they can make changes to and to create things out of and to facilitate the use of co-creating products such as Hackasaurus.
Here’s what is highly encouraged:
early fail often models
bringing learners to co-create products
de-scarifying the process
About the Author: Hoong Yee Lee Krakauer writes about how to be a nimble nonprofit, make life creative and make a difference at www.hoongyee.com.
She is also the Executive Director of the Queens Council on the Arts. Hoong Yee can be found surfing in the Rockaways whenever there are waves.
Do you want to know the fears, visions of perfect worlds and world changing advice of your peers and keynote speakers?
I have a special bonus post for you of interviews I conducted with people during the conference. Just leave me a comment with your email or better still, subscribe at www.hoongyee.com and get my interview post and new style notes for people who change the world delivered to your inbox.
I write for love and money. It is my everyday passion. What's yours? 
