How To Connect With New & Young Money (Hint: Look At Your Phone)

Sarah Rose is 7 years old.

Her dad is a construction worker who fixes things in my house and then some.  By that I mean he will often notice a leaky faucet or a cracked floor tile, go back to his truck for whatever he needs to make things better.

I think this is where Sarah got the notion in her head to ask for 4 pairs of shoes for Christmas that year.

“Shoes?  OK, Sarah.  But why would you want 4 pairs of shoes,”  her dad asked.

“Oh, I don’t want the shoes for me, dad,”  Sarah answered.  “I want to give them to other people who need them.”

She got her 4 pairs of shoes that year.  And then she made sent some texts from her phone and asked her surprised teacher if her class could bring more shoes to school.  By the time the holidays were over, Sarah had collected hundreds of pairs of shoes to donate to a local charity and Sarah’s Shoes was born.  This campaign now receives shoe donations from almost every major sneaker manufacturer as well as her entire school.

Not bad for a third grader and QWERTY monster.

What is a QWERTY monster?

You see them everywhere.  Teenagers from 12 – 17 who constantly text on their mobile phones and according to recent studies, they are nipping at the heels of the Millennials as the next generation of nonprofit donors.

Millennials are an emerging demographic force to be reckoned with.  The Giving USA Foundation and the Center on Philanthropy at Indiana University released a report describing how Millennial donors approach giving and suggests ways to build relationships with this extremely connected and global generation.

Currently Millennial donors give markedly less than their Gen X and Boomer counterparts. And they give less frequently.  But as they complete their education and begin to earn higher income, they are expected to give considerably more in the near future.

Ninety-three percent of Millennials regularly go online, with 50 percent of this population using mobile Internet.   Even though Millennials give in smaller amounts, the report also suggests that donation amounts are more keyed to where a person is in their phase of life – and that Millennials will be entering years of earning more money.

Are QWERTY monsters the nonprofit donors of the future?


In Dearborn, Michigan, the Teen Grantmaking Initiative (TGI), a group of 20 young philanthropists in Michigan sponsored by the Center for Arab American Philanthropy (CAAP), awarded five $1,000 grants to area non-profit organizations serving youth in the metro Detroit community last July.

Over the past nine months, TGI members actively fundraised, learned about community needs, visited grantee organizations, participated in service projects, and reviewed grant proposals from prospective organizations.

TGI member Fatima Al-Hakim said she is proud of the work that the teens accomplished this year.

“Being a part of this program ignited my passion for philanthropy,” beamed Fatima Al-Hakim, a young TGI member. “The most important idea I took away from TGI is that you really have to start from your local community to make a lasting change throughout the world.”

One of the projects they funded is:

  • Arts and Scraps – $1,000 for art kits, marketing and promotion of projects, and staff time at an environmentally-friendly, curriculum based arts organization located in Detroit.


Brookline Teen Grantmakers

Young teens in Brookline Massachusetts have a tremendous opportunity to change their world as grantmakers and philanthropists by being part of the Brookline Teen Grantmakers (BTG), a program of the Brookline Community Foundation.  Teen grantmakers have awarded $34,000 to local nonprofits since 2011.  This past year, the grantmakers focused on awarding projects that created strong, vibrant communities through the arts.

Brookline Teen Grantmakers 2014 Grantees

Brookline Music School
Early Music Education Program

The goal of the Early Music Education Program is to provide high quality early music education to children from low-income families in Brookline; to engage children and their families in the shared experience of music and to create opportunities for youth to participate fully in the Brookline Music School (BMS) community. The grant supports the enrollment of six to eight children in classes during the 2014-2015 school year. BMS will partner with the Brookline Housing Authority, Brookline Early Education Program and the Parent Child Home Program to identify and recruit children and families who will most benefit from the program.

Council on Aging
Senior Theater Weekend

The Brookline Council on Aging (COA) works with Watertown’s New Repertory Theater to bring two theatrical performances per year to Brookline with the aim of reducing social isolation and increasing access to the arts for Brookline residents aged 60+. With this grant, the COA will offer tickets at a discount or free of charge to the town’s low-income seniors.

Devotion School Alliance
Devotion Scholars Program

The Devotion Scholars Program offers individual drum lessons to 25 students with behavioral and emotional challenges at Devotion School. This program gives students individual adult attention, an opportunity to excel in a non-academic school setting and through their June performance, the chance to be seen as contributing to the school community. The grant helps fund the salary and benefits of the drum instructor.

Gateway Arts/Vinfen
Up the Ladder

Gateway Arts, an internationally recognized arts-based vocational service of Vinfen, creates meaningful lives and careers in art for individuals with developmental, psychiatric and other disabilities. Gateway provides its participants with artistic instruction and social services that promote independent, pride filled lives through the production and sale of fine art and crafts, focusing on its artists’ abilities, not on their disabilities. The grant is helping to fund Gateway’s Up The Ladder program which works with 25 artists with disabilities by pairing them with accredited art professionals and by providing individualized facilitation in the studios, portfolio development and marketing outreach.

Ideas in Action
TedxBeacon Street Fall Conference

The grant will support the 2014 Ideas In Action program that includes TEDxBeaconStreet, TEDxYouth@BeaconStreet, TEDxBeaconStreet Adventures and an Adventure Catalyst Program the weekend of November 15-16, 2014. Emanating from the Lincoln School, with live telecasts to multiple venues, the speakers and participants will discuss innovative ideas, experience captivating adventures and use these experiences to learn, grow, change lives, create community impact and inspire societal change. Talks and adventures will be filmed, edited and posted to a website making them accessible worldwide.

Steps to Success
After Hours U/Teen Advantage Visual Thinking Skills Program

Steps to Success will support and strengthen the creative and critical thinking skills of its After Hours U/Teen Advantage (AH U/TA) program students, in partnership with the Museum of Fine Arts (MFA). AH U/TA staff will be trained by MFA educators to teach the Visual Thinking Skills curriculum, a nationally and internationally recognized curriculum, to lead structured, open-ended student discussions of a diverse selection of artistic images over the course of a year, twice per month. The program will cumulate in a student visit to the MFA to use Visual Thinking Skills to explore the MFA’s extensive collection. AH U/TA staff will also lead weekly studio art sessions at the AH U/TA school sites.

Something To Think About

This is a definite change is the funding landscape and a difficult one to wrap your head around.  Especially if you are several generations away from these new funders.

If you are a large organization you may be able to throw staff time and resources at this.  But smaller organizations and individual artists don’t.

I suggest you start by taking small steps and do a test so you can measure the impact and learn from the experience.

Try this:  Focus your attention on your website.  Make sure it is easily read on a mobile phone.  Take some time to understand how your target audience is using your website and what they are most likely to consume on their mobile phones.

Larger organizations may have the capacity and resources to make a bigger investment.   But many smaller organizations don’t.  That’s why it is a good idea to start with small, incremental steps and a low-risk proof of pilot where you can measure the impact and learn.

For example, focusing it on an event or taking an easy first step of making sure your web site is readable on a mobile phone.   After all, it is your URL – whether people view on a big desktop computer screen or a tiny mobile screen.  This can be as simple as changing to a free responsive theme especially if your blog is on a WordPress platform.

You can do this.

I did.  I actually changed the theme of my blog, yes, the one you are reading now, to a free responsive WordPress theme all by myself, thank you very much.


And so can you!



About the Author: Hoong Yee Lee Krakauer helps artists & creative people grow their careers with great grant writing strategies & mindsets she has developed over 15 years as an veteran grant panelist, grant maker & grant writer. Get her FREE Master Grant Strategy Worksheet and a weekly dose of insights from a grant reviewer’s point of view.






One thought on “How To Connect With New & Young Money (Hint: Look At Your Phone)

  1. Beloved

    Hoong Yee Lee
    Oh Happy day to you , How are the girls [Kids] and your lovely Jewish husband.
    I only want to let you know that am impressed with your words of wisdom and encouraging about achieving a grant from grantors , thank you .
    Well I can see how you are making effort in promoting to make grant for pauper artists like myself, thank you.
    I don’t know where to start from in writing a grant but I believe if I see a copy of a writen grant I will compose my .
    Am new to the issue of grant , what I understand about grant is a money or finance given out to a particular company or individual to implement a project or work for the benefits of others in the community.

    Hoong Yee Lee , you know what I dont know if you are interested in the type of art work am into. I draw and do graphic design of the heavenly bodies as the cloud and I write stories about the movement of the heavenlis bodies as cloud.
    There is a letter that I want you to take your time to read all is not about making money my Dear Hoong, I want you to have the wisdom about the hidden prophesy that the Lord has kept for this generation of ours, or dont you want to make Heaven? I know you want to , because you are three in number that the Lord had called [ Mrs Daliana , online cordinator, mrs. Jacqueline De dios and Mrs Hoong Yee Lee] but it is only you take had been responding, I Like you but God love you more.

    What you are about to read is about the coming of the Lord Jesus and from it the next American President will emerge , when it is time I will let you know who the next American President will be after the great Barrack Obama. Am afraid for the Democrat the way things are going if they would not loose the Sit of Power to the Publican come 2017 general election in USA. Let leave this gist for another day.

    Happy reading let your Jewish Husband also have the benefit of reading this letter from the God of Israel


    On this very day at 10:00 am in the morning. I left my Home and I decided to go to a nearby boat park [jetty] that was close to my house, where I stayed at Victoria Island Lagos.
    As I sat on top of a pillar close to the jetty, I was looking at the cool water and the weather was cool and a bit sunny, I brought out my pocket bible in order to read some passages from the bible.
    Just as I started to read my bible and I was praying inside my spirit, suddenly I encounter the mysteries of the cloud once again, after the previous experiences I have been encountering.
    My eyes were lifted up into the sky and upon the sky I saw this void of cloud, and the cloud was widely spread upon the sky [Job 36 vs.29]; the cloud was thick and it has strange colors, the color was black and grey upon the sky. I saw inside the black and grey cloud some traces of Light and the trace of Light was as silver linings inside the cloud [Job 37 vs.15, Job 36 vs.32].
    I decided to concentrate so to understand what am seeing, the more I focus and stare into the cloud the more the cloud comes out from the sky and gather together. And as the cloud gather up I saw inside the black cloud I saw another void of cloud it was bright and shining. I saw this cloud as it reveals a mighty image of an angel, it was as clothed with a white cloud inside the black cloud [Revelation 10 vs.1]
    This image of angel was having at the back two broad and large wings attached to the shoulder and the wings were taller above the head. I don’t know how it happened, but I saw the two wings started to melt and transform into an unimaginable shape. The Left wing had transformed into a mighty Horn, while the right wing had transformed into the shape of a mountain and at the top of the mountain was a mighty image of an Eagle [Psalm 97 vs.5, Isaiah 60 vs.8, Jeremiah 4 vs.13]. These images were shining bright as the Light of silver. It was the cloud that brought these images as the chariot [Psalm 104 vs.3].
    The glorious images were inside the cloud and they were covered with the cloud as garment after some minutes the cloud started to move away slowly and gradually and as it moves the images started to scatter into pieces upon the sky , it was like the cloud melt and dissolved at the presence of the Lord [Psalm 97 vs5]. As this happened a cool sun came out and as the sun came out from the sky it started to pour rain. Though the rain was not a heavy rain but it showers a little [Job 36 vs.27-29].

    In the book of [Job 36 vs.29] the passage was asking a spiritual question does thou know the spreading of the cloud?, this means that there are times when God spread the cloud for a sign and purpose, and it takes the wisdom of God to know when and how. During the days of the Israelites when they were coming out of Egypt the Lord God used the cloud to lead and direct the way for the children of Israel and also the Lord spread the cloud as a covering for the children of Israel [ Psalm 105 vs.39] and also God uses the cloud as a source of communicating with the Prophets, during the time of Moses, Elijah, David, Jesus Christ, God voiced out from inside the cloud [Psalm 99 vs.6-9, Deuteronomy 31 vs.14-15, Mathew 17 vs.5].

    There was a passage in the bible that ask a question about the Light inside the cloud [Job 37 vs.15] Thus thou know when God disposes them and causes the Light of his cloud to shine?. Job 36 vs.32 tells us that with cloud he covered the Light and commanded it not to shine by the cloud that comes betwixt.
    The passage is making us to understand that there is a Light inside the cloud and the Light is the Light of God, and we know that Jesus Christ is the Light of God. We know that Jesus Christ is the Light of God sent forth into the earth to give Light [John 8 vs.12, Revelation 5 vs.6], Jesus Christ is the spirit of God before the throne of God [Revelation 4 vs.5], in the bible there was a passage that says and the Lord shall come up as a cloud [Jeremiah 4 vs.13].

    In the Revelation, I saw the cloud and inside the cloud there were images and the images were shining as a Silver Light and the images were A Horn, A mountain and an Eagle on the top of this mountain. There was this passage in the bible when Prophet Isaiah saw some images in the cloud and he asked a question {Isaiah 60 vs.8 who are these that fly as a cloud, as dove to their windows?}. This question makes us to understand that there were times when the heavenly bodies moves inside the cloud as the cloud that was why in a revelation to John in the book of Revelation 10 vs.1, John said he saw an angle clothed with the cloud. And the Lord had spoken and he makes us to understand in the bible where he said and the Lord who makes the cloud His pavilion round about his dwelling {Psalm 97 vs.2}.

    The Horn that was revealed from the cloud is the sign of exaltation. In a passage in the bible we saw how when the Lord show Prophet Daniel a revelation in {Daniel 7 vs.7}, the passage make us to understand that the Horns that were revealed to Daniel are the Kings that shall arises. This also mean that a Horn is a symbol of been exalted, and the Horn stands as a spirit from God {Revelation 5 vs.6}. In the bible it make us to understand that the Lamb with seven Horns was the spirit of God that sent into the earth to give Light to the people of the earth, we could also read in the book of {Daniel 7 vs.24} how the Lord revealed it and told Daniel that the Horns are signs of Kings.
    King David was a man who is after God’s earth, King David is a man who prays to the Lord Faithfully, in a passage in the book of {Psalm 92 vs.10} when King David pray to God and he said “ but my horn shall thou exalt like the Horn of a unicorn”. Spiritually when people receive an upliftment or a country is exalted, this mean that in the realm the person or a nation’s Horn are been exalted with power, strength and also honor. In the book of {Psalm 148 vs.14} the passage makes us to understand the Lord exalts the Horn of his people. When ever the Lord exalts a horn this mean that the Lord had given victory, glory and promotion. Those people who fear and obey God these are the one that the Lord shall promote by exalting to greatness, he who is great his horns were been exalted, the children of Israel were set free because their horns were been exalted by God, David Horn was exalted he defeated Goliath in battle, the horns of the children of Israel were exalted they were called the son of God, Jesus Christ been crucified but yet lived because his horns were been exalted horns.
    There were also biblical passages where it was mentioned that the Lord shall destroy the horns of the wicked and unrighteous people {Psalm 75 vs.10} this passage makes us to understand that the Lord will cut off the horns of the wicked and when the Lord cut the horns of the wicked this could lead to death, failure, backslidings, diseases, sickness, wars, earthquakes, pestilence, hunger, poverty, sorrow, dishonor, shame, anger and frustration all these are the effects on the horns that the Lord shall cut down, and it could lead to out break of wars among nations.
    Anyone who is wicked and evil, but refuse to change or repent from doing evil the Lord shall cast such people to the ground and break their horns. The Lord said he shall cut off the crown of the wicked from the earth, the proud and the stiff-necked people will the Lord cast down and their horns shall the Lord destroy, {Psalm 75 vs.8} the passage make us to understand that for in the hand of the Lord there is a cup and the wine is red it is full of mixture and poured out of the same, but the dregs thereof all the wicked of the earth shall wring them out and drink them.

    The mountain that was revealed from the cloud is a nation. In the book of {Isaiah 66 vs.20} this passage make us to understand that the mountain of the Lord is the New Jerusalem, the mountain of the great king [Jesus Christ], the mountain is a place where Holiness shall reign and dwell in. The mountain shall be a place of safety and protection to those who come to the Lord Jesus Christ for refuge, and in this mountain it shall be a place of praises and worship to the Lord God and it is the dwelling place for everlasting joy, where Jesus Christ shall rule forever and ever {Psalm 48 vs.1-3}.
    In the biblical passage the Lord makes us to understand that in this mountain shall he make unto all people good things and in the mountain he shall host the people that were righteously elected out of this earth {Isaiah 25 vs.6}. In a passage in the bible {Isaiah 25 vs.10} the Lord make us to understand that his hand shall be upon the mountain, all faithful believers and followers of Christ and the saints that shall dwell in this mountain the hand of the Lord is upon them for safety and protection, and that also the hand of the Lord shall bring down and also break the horns of every enemies of the children and the chosen ones of the Lord. These are the promises from God to every people and nation that keeps the laws and commandment of the Lord God almighty.
    Every enemies of the children of God shall fall down and be cast into the burning fire and be destroyed, for the hands of the Lord shall always be and abide upon the mountain for the Lord is the Light and salvation {Psalm 27 vs.1}.
    Psalm 72 vs.3:- This passage tells us that the mountain shall be a place of dwelling and it is a place where there is an end to sorrow, there shall be no more tears, no more hunger, no more pains, no more trouble, it shall be a place of total deliverance for the people of God , and they shall be totally free from the kingdom of darkness, and these shall always dwell in the Light. The righteous ones shall be the people to posses and dwell in the mountain, the righteous ones of God shall dwell in peace forever more. And it is through been righteous to the Lord before someone can enter into the mountain and also posses the kingdom of God, the New Jerusalem {Isaiah 66 vs.20}
    The Mountain of the Lord shall be a place where the Lord shall always watch the going out and coming in of his people, everyone will always be happy, every creatures inside the mountain shall always be merry and singing gloriously to the Lord Jesus Christ king of kings and Lord of Lords {Isaiah 55 vs.12}
    It is a good thing to always remember to keep the Sabbath day holy, for those who keeps the Sabbath day holy worship God and purify themselves and sing praises to the maker and creator of Heaven and earth this are those whom the Lord shall bring to the Holy mountain and every people that hold tight and keep the covenant and ordinances given to them by God this are also they that the Lord shall bring into the mountain [New Jerusalem] and the Lord shall listen to their prayers , for they shall always be with the Lord in the house of prayer {Isaiah 55 vs.6-7}.
    Remember to keep the Sabbath Holy for it is the day the Lord requires from us to come into his house and worship to give praises to the Lord God Jehovah, on this day it was the day God rest from making all things.
    The mountain of the Lord [New Jerusalem] shall become the only mountain that shall stand and be above every other mountain [a nation or a kingdom is referred to as a mountain in the scripture]. For after the judgment had taken place those who shall go to heaven will be found at the mountain and likewise those who are condemned shall have there part in the lake of fire. Heaven could also be term as the New Jerusalem the mountain of the Lord, which is the house of the Lord for dwelling of the Lord, and this mountain shall be exalted above the hills [ the hills are the nations of the earth, and the mountain of the Lord’s house shall be where the Lord shall host every Nation and people of this earth {Isaiah 2 vs.2}.

    In the revelation that I saw I saw an image inside the cloud like an eagle and the image of eagle was covered inside the cloud and it was shining like silver light from inside the cloud. And the image of eagle was standing on the top of the mountain, the mountain is covered with the cloud and the mountain was shining as the Light of silver.
    In the bible in the book of {Revelation 4 vs.6-7} the passage make us to understand that in the midst of the throne of God and around the throne that there were beast full of eyes before and behind , and the fourth beast was as a flying eagle. The beast as a flying eagle was a spirit from the Lord and the eagle is always before the throne of God and always praising God.
    {Psalm 2 vs.6} This passage makes us to understand the Lord has set his chosen and anointed son as king. The king was been placed upon the holy hill of Zion. Jesus Christ is the one that have appear in the image of the eagle , the Lord Jesus Christ is given people of the earth the awareness about is second coming back.
    The Lord Jesus Christ want the people of the earth to reference it in them that the Lord Jesus Christ shall be coming back as the cloud {Jeremiah 4 vs.13} it was with the cloud that the Lord will be riding upon as chariot {Psalm 104 vs.3}. The Lord want the people of the earth to be watchful and vigilant because there were times when the heavenly bodies moves inside the cloud as the cloud {Isaiah 60 vs.8, Revelation 10 vs.1}.
    During the day of rapture the cloud shall be commanded to open and the glory of the Lord shall be revealed, and every one who is alive in Christ shall caught up with Christ in the cloud to meet with Christ when he Jesus Christ shall be coming back with his archangels in the cloud {1Thessalonian 4 vs. 16-18}.

    Thank you for reading and be expectant of this to come to pass.

    Christ A Light From Cloud is coming your way soon.

    sincerely yours
    Oni Adekunle