A mentsch is a nice person.
Everybody should aspire to be one.
For many reasons. One of which is, people will like you.
And some of those people will actually fund you because they like what you do and – they like you.
An artist, leaning defiantly against her easel, asked me, “Why does this matter? My art speaks for itself and that is what people will buy.”
I suppose that may be true if you happen to be the only artist within a hundred mile radius of barren nothingness and people are dying for something to smack them out of oppressive boredom.
However, here in Queens and New York City, people will step on your art to get closer to the person who not only speaks for their art, but adds unexpected value.
What is unexpected value?
As my dear Jewish mother-in-law, Mildred Phyllis Krakauer would say, clutching her pearls gazing upwards:
“Never show up without a cake box in your hand.”
Think about it.
What can a cake box do?
Well, it speaks volumes about the person bringing it:
- that they thought about it
- that they took the time to get it
- that, if my mother-in-law had anything to do with it, it was probably the hostess’s favorite and from the nut-free bakery in New Rochelle, God forbid anyone has a terrible allergic reaction
- and if my mother-in-law did indeed bring the cake, it was from the Harbor Bakery in Rockaway Beach – home of the most amazing chocolate meltaway cake and guaranteed to make the hostess look like a rock star!
So tremendous unexpected value has been built here – for everyone.
Who wouldn’t want Mildred on their guest list?
How you can add value in your grantwriting
“But what can I do to add value to a funder?” wailed the artist with the talking painting.
I get this question a lot.
You are a creative person, you can come up with ways to amaze, delight and help people. You know what to do.
Actually, the question you should be focusing on is: Why should you add value to a funder?
Do not underestimate the power of a generous spirit. Adding value is one of the primary power strategies I truly believe in and teach in THE GRANTWINNING BOOTCAMP. You can get your hands on my FREE MASTER GRANT STRATEGY WORKSHEET to get you started in getting grants to get your work out into the world.
But I suggest you start by adding value.
Clearly, this requires a different kind of cakebox.
Here’s how one of our grantees did it:
Recently, as I was leaving a packed must-be-there must-be-seen event, a woman waved me over to a camera and asked me if I could say a few words about the arts in Queens. She captured a quick soundbyte with me and bounded over to her next interviewee.
Was this her event? No.
What was she doing this for?
All of the interviews would eventually be edited down into a tight little video for the organizers of the event to use in their marketing, on their website, and to share with their audience.
Who wouldn’t love to have someone do that for them? To actually shoot the footage, edit and make everyone look good? As a gift of added value.
Who do you think becomes instantly top of mind for people?
She is a mentsch to be reckoned with.
About the Author: Hoong Yee Lee Krakauer helps artists & creative people grow their careers with great grant writing strategies & mindsets she has developed over 15 years as an veteran grant panelist, grant maker & grant writer. Get her FREE Master Grant Strategy Worksheet and a weekly dose of insights from a grant reviewer’s point of view.