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I wrote a post about how to Wow! someone with an elevator pitch not too long ago.  You can read it here.

You may not think this is important but like most things based on universal truths, this is do or die.

What is this universal truth?

People have the attention span of a flea.

That’s right.  You are riding in an elevator with a flea.  How are you going to make this flea remember you, want to know more about your, do business with you?  How are you going to change the world if you can’t do this?

If you work in the nonprofit world like me, or if you are in business, education or any other situation where you have the chance to change the world, you need an elevator pitch.

Some folks roll their eyes at the pompousity of the phrase “I change the world”.   James Chartrand from Men with Pens wrote a post where has a few things to say about life changers:

“I change lives!”

And I would think to myself, “Well, now. That’s kind of dumb.”

Sorry, but it is. You’re a human being. You change lives all the time, every day. You change people’s lives when you smile at a passerby or hold the door open for someone or scold your child or answer an email or buy onions in the grocery store.

Changing lives is that easy. We live in a ripple-effect world.

Here’s what really makes me roll my eyes, though: If you’re in business, changing lives isn’t an elevator pitch. It’s redundant.”

I have to agree.  Changing lives is a business with a lofty bottom line and life changers as well as money changers need to be clear about what it is they do.

You will need people to understand what you do whether your elevator goes to the penthouse or to heaven.

Get more Wow!

If you want style notes and more for people who change the world, please check out:

Getting to Wow! to feel good, do good and look good

Nonprofit Knitwear for all things knit and nonprofit

Style Notes from me, your artspy

Hoong Yee

– Subscribe and get a little Wow! every day

– Forward the link to someone you think would be interested

– Link to a post on Twitter (follow me @hylkrakauer)

– Put a link to the blog in your Facebook status update

Thanks so much! I really appreciate your help.

Word of mouth is the best way to share, don’t you agree?