Book Review: Switch

Dan heath email flattened

Dan Heath

 

Captured this little sketch of Dan Heath, the co-author of  Switch at the Friday plenary session of the NTen Nonprofit Technology Conference in Washington, DC.

 

The book is about organizational change and told through headbangingly funny aha! stories that make you laugh as they drive home the point about the phenomenon of change.

Speaking of change, I am proud to say that I have made the switch from drawing on paper to drawing on my iPad with a stylus.  Not easy, or comfortable mind you, but I truly enjoy exploring the potential of this kind of artmaking as well as the tools at my fingertips.  I use the Sketchbook Pro app and it works quite well as long as I remember not to lean on the screen with my drawing hand.

Dan says change is sparked by feeling, not information.   Our first instinct is to give people information.   People will change if they feel something.  We think it happens like this:

Analyze, Think, Change

It rarely happens that way.  It is more likely to look like this:

See, Feel, Change

In my example, I saw an exciting tool – the iPad.  Creating sketches, emailing them, inserting them into my blogs made me feel like a visual diva.  That was it.  I wanted to change, and I did.

My friend Beth Kanter has a great post which she live blogged from the session.  Same sketch on her piece.

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