photo by John’s copper craft

People like to see things.

Your eye is naturally attracted to images, colors, interesting objects.  Less so to text.

Come on, admit it.  Don’t you like looking at book jackets that are zippy?  How many of you go into a wine store and really know the difference between all of those bottles of wine and end up picking a bottle because it has a nice looking label?

I like blogs that have pictures and videos.  When done well,  my respect for the attention paid to visual detail and artistry transforms me into a subscriber.  Make it easy for me to enjoy your content and I will be your biggest fan.

As with any communication effort, it is important to know how effective your tools are in building your presence.  How engaged are your viewers?  What is your Return on Investment (ROI)?

Video is the romance between text and image.

It is the energy that brings to life words and pictures on a page.

I am in love with the two minute video.  One minute is even better, depending on what the story is.  Video is a powerful way to bring faces of the people involved with your work to your viewers and to the world.  While this is a very compelling reason to use video,  it is just as important to know what your ROI is.

Here’s an excerpt from a post by Michael Hoffman of See3 on figuring out if  and how video is working for you.  He suggests  5 questions to help you think this through and does a great job at helping people become better at visual communication.

In fact, a Forrester study found that “any given video stands about a 50 times better chance of appearing on the first page of results than any given text page that Google has indexed”.

Cast your eye over the full post here.

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Hoong Yee

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Word of mouth is the best way to share, don’t you agree?