“If you get people involved in producing the product, they end up buying the product.”

Tim Zagat

That is brilliant

Tim is referring to the humble start of his famous restaurant rating guide which was a small group of friends he asked to rate some restaurants. And the rest is history.

Rather than create a product and beat yourself up to attract people to it, why not have people create the product for you and their friends. And friends of their friends. You get the idea.

It takes a great deal of self control to let go of control. It takes takes great confidence to place that confidence in others. The product becomes greater than you and everyone involved so you can be more of a social director than a dictator.

I actually like doing things this way. I want to bring a product to market that already has an internal built in audience ready to scale. I would rather guide group energy than generate group sales.

But I am wondering how that would work in a museum, a local theater, a dance company. Could this work for an individual artist who wants to get into a gallery? What about a writer working on a work of fiction?

How does an executive director involve people and inspire them to create the product they love?

What do you think?

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Hoong Yee